.Agent imageBeauty and also personal treatment provider Honasa Individual– the moms and dad facility of Mamaearth– is terminating its own ayurvedic beauty company Ayuga.In a revenues discussion on Friday, Honasa Consumer claimed it could possibly certainly not set up a product-market fit and also started sunsetting the company from June this year.Following the ending of Ayuga, Honasa Buyer will possess six brands in its own collection– Mamaearth, its largest brand, The Derma Carbon Monoxide, Aqualogica, Dr Sheth’s, BBlunt, and Staze, under which the company markets colour cosmetics products.Honasa Individual stated a 19% year-on-year boost in operating earnings for the April-June duration to Rs 554 crore, while internet revenue climbed 62% on year to Rs 40 crore.In the presentation, Honasa stated Ayuga was actually introduced to introduce ayurvedic elegance items in contemporary styles for Indian millennials back in December 2021. The company was actually renewed two years later, based upon consumer comments, it added.However, the company neglected to obtain any kind of traction even with the modifications. Ayuga was actually an online merely brand.Other new-age labels in the ayurveda-focused charm and also personal care space include Height XV Allies as well as Fireside Ventures-backed Nathabit, Intuition Ventures-backed The Ayurveda Business, and also Vertex Ventures-backed Kapiva.Nathabit has apparently intercrossed an annualised earnings rate of Rs 100 crore in FY24, while Kapiva stated Rs 114 crore in operating income in FY23.
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