.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment adapted to snagging billions in financial backing yearly, have raised virtually $360 thousand until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That downturn results from market saturation, increased regulatory tensions, and also economical uncertainties.ADWEEK talked to 5 VCs who remain to invest in adtech business, even with these obstacles, about what they are actually trying to find as well as what they stay away from. Probably unsurprisingly, these investors are targeting opportunities in privacy-focused technologies and also industry-specific locations like connected TV.