.2Performant, a Romanian innovation and also partner advertising and marketing remedies firm, declared on Monday, September 9, at the Bucharest Stock Exchange, that it wants to obtain the Profitshare affiliate networks in Romania and Bulgaria coming from Sale Advertising And Marketing. At the same time, Dante International, the owner of eMAG, will certainly come to be a shareholder in 2Performant.On September 6, 2Performant’s Board of Directors wrapped up a preparatory contract to acquire the Profitshare.ro and Profitshare.bg affiliate networks owned by Transformation Marketing S.R.L. and Sale Advertising EOOD.
The contract details the principles of the transaction as well as is certainly not legitimately binding, conforming to the business press pointed out by Economedia.The operation entails the transactions of the Profitshare company lines from Conversion Marketing S.R.L. and Transformation Advertising And Marketing EOOD (as sellers) to 2Performant (as the customer). Dante International S.A.
(majority shareholder of Sale Advertising S.R.L.) will become part of business transactions contract as a sponsor.” When the Profitshare transaction is actually accomplished, our company are going to broaden our existing ability and also diversify our customer collection in both Romania and Bulgaria. Our team still have a couple of vital steps to accomplish, however I am certain that the teams involved in the deal on each edges will certainly handle to finish all of them successfully. Our experts will reveal our post-acquisition strategies after finalizing the purchase according to the last deal,” said Dorin Boerescu, CEO and Co-Founder of 2Performant Network.The deal rate is actually RON 4.3 thousand, and also will be actually spent 55% in cash money and 45% in 2Performant allotments by means of a funds increase..” 2Performant is a younger and also compelling firm with market values that sound with us.
We assume that, after the transaction is wrapped up, the Profitshare company blended along with 2Performant will certainly supply better worth to its customers,” stated Tudor Manea, General Manager of Dante International SA.2Performant likewise takes note that several measures stay to accomplish and finalize the transaction, including the prosperous fulfillment of the due carefulness review through 2Performant.Profitshare was actually introduced in 2012 and currently possesses a portfolio of 250 associate systems (including the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Image source: the business).